These include the emerging technological trends in the market. Retrieved 22 February 2015. View timetables, travel guides and ideas of where to go. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. their diversity team provides training and advice on discrimination law. Key Performance Indicators (KPI's) Report. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. Define the scope, goals, and desired outcomes of your project. Stakeholder analysis is a way to get help from key project players. Creating a stakeholder map: step 1. There are several business strategies which this company has been employing in order to achieve its objectives. 4. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. We utilize security vendors that protect and Define your stakeholders. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Note: the Y axis intercepts at the mid-point of the X axis. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). In this light, it is the responsibility of the management team to come up with some options. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. Few airlines in Europe have lower fares. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. Easyjet Analysis. Figure 1: EasyJet stakeholder map. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is done before a project is started. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. !-Keith GrencherBirmingham Business School. This increased competition and consequently more people began using air travel as their preferred mode of travel. Passengers have confidence in the airlines security measures. easyJet being a 100% direct sell service had main focus on the internet marketing. Total revenue ( million) 2,362.8 1,797.2 31.5%. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | This has further been characterized by the capable workforce who delivers quality services to the passengers. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Copyright 2000-2023. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. Explains that venter et. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ Please note that you agree to receive email updates from us on our new reports and solutions. easyjet stakeholder mapping. Grow your business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. The detailed complete set of references are available on request in the 'Complete report' on purchase. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. This might sound patently obvious, but I often see too little time spent on this stage. Members that are needed for the company to maintain are referred to as primary stakeholders whereas others are called secondary stakeholders.Primary stakeholders can be identified as employees customers investors and . All rights reserved. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. This airline focuses on low cost, financial strengths and on high efficiency. Explains that management and labor unions have fundamentally conflicting interests. 1. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. Engage with your stakeholders. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. Explains that airlines say jobs at stake if fee hike approved. The strategic objectives which have been put into focus with this company are cost. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Concludes that the airline industry is impacted by current market trends, and externalities. Sort By: Satisfactory Essays. You can build your own Stakeholder map using the simple steps summarized below: 1. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Lastly, changing market tastes affect the market trends. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. In 2005, the company had transported over 29 million passengers. Its headquarters are located at the London Luton airport, UK. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Explains that airlines combine their income and inventory costs to establish ticket prices. The threat which faces this airline is the availability of substitutes. food companies also depend on them as they operate on over 800 routes. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. In England, this company is registered with the number 3959649. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. For instance, in . Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. You can easily edit this template using Creately. The Annual General Meeting will be held on Wednesday, 23 December 2020. Copyright 2023 Surperformance. Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Explains the discount rate used to determine the npv of future profits is 10.5%. Some stakeholders are more involved than others. 2. All Rights Reserved by Barakaat Consulting. the elasticity of demand is determined by competition. 3. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. The company was established in 1995. These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. 92% of union workers have job-related health coverage versus 68% of non-union workers. 3. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). Are you looking for a report which is not covered on our website? Modern aircraft fleet with unparalleled network, 1. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Forces model to analyze the competitive environment for easyJet. "EasyJet Company's Strategic Analysis and Marketing." Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Identify the stakeholders. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Analysis. The tables below illustrate the current state and future plans of the company. Segmentation, Targeting and Positioning (STP) Analysis Report. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Some of the services and packages which are being offered by this airline are competitive. We are a low-cost European point-to-point airline. Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. Implementing any major strategic exercise requires insight and focus. Learn More. Helping the disruptive build impactful companies. Stakeholder maps provide four different types of value: 1. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. The remaining section of Strength is available only in the 'Complete Report' on purchase. This has dented its ability to effectively compete in the European airline industry. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. . Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It is also worth noting that all the booking on this airline are made via email or telephone. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. There are no assigned seats, no meal, no movies and no first class travel on its flights. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. duquesne basketball staff; hubble homes amethyst; dangerous animals in seychelles The Summary report contains the SWOT & PESTLE table contents only. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Impact of Covid-19 on the economy and airline industry, 1. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Explains that a single monopoly is one organization that holds 100% of the market share. Explains that trade unions want to protect the rights of employees in a business. A stakeholder is someone who has an interest in the success of the business. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. The key strategic approach which has made this airline to get to this point is the low cost fare structure. This airline has a strong presence in its operations. Currently, the company operates in over 27 European. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. "EasyJet Company's Strategic Analysis and Marketing." Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. Secondly, the airline has a good market share in Europe. 1. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. Heavy regulatory environment with three different European airlines regulators, 1. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. They helped me with my custom research and delivered before time! Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets.