The Daily Signal depends on the support of readers like you. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. Videos. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. By accepting we'll assume that you are happy to receive all cookies on our website. Never allow yourself to be made a victim. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. (Also, note how they respond to Instagram users in the comments on their post. Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. pic.twitter.com/P3NDuoT7hH. They want to know that your allyship is the real deal. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. However, if you would like to, you can change your cookie settings at any time. Ever feel like the only difference between the New York Times and Washington Post is the name? Depending on which section of the collection you purchase from, Everlane donates $5 per item to these organizations. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. CX Confessions, the definitive podcast for digital CX leaders, Guides, tipsheets, ebooks, on-demand webinars, & more, Integrations to connect with your customers, wherever they are, Technical overviews and links to developer documentation, Join us for live webinars and other events, like Khoros Engage, Insights, tips, news, and more from our team to yours, Case studies with successful customers to see how they did it, Connect with 70K+ customer engagement professionals, A customer experience podcast with Khoros Customers, Check out our social content and follow us on every major platform, 20+ years experience, built from Spredfast and Lithium, Data integrations for better customer experience, Were hiring come build the future of customer experience. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. We may not all agree, but why cant we just all live? Margaret Cho, To love oneself is the beginning of a lifelong romance. Oscar Wilde, We are not what other people say we are. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. By now, brands understand that speaking up about social causes benefits them. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. J.Crew 6. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. Rep. 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Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. As businesses work to be more inclusive in both their workplace policies and their public-facing marketing efforts, its important to remember that the most meaningful support doesnt come in the form of a rainbow logo, proudly displayed for one month of the year. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? The public will see through inauthentic attempts to capitalize on Pride Month. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech policy and saying it would not sell books that frame LGBTQ+ identity as a mental illness.. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? Love is unto itself a higher law. Boethieus, Equality means more than passing laws. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. Dont be ashamed. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. Youre an a**hole. Morgan Freeman, We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity. George Takei, Love and compassion are necessities, not luxuries. The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. We are powerful because we have survived. Audre Lorde. (Photo: Justin Sullivan/Getty Images), Douglas Blair This cookie is set by GDPR Cookie Consent plugin. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push Now These laws are cruel, unnecessary, and rooted in blatant discrimination. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. So it should be applauded for not shying away from specificity here. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. It must be said that these arent perfect responses. LinkedIn sets the lidc cookie to facilitate data center selection. Here are answers to common questions about Pride quotes. They make great sweets and have a mouth-watering Instagram account. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. See how your brand can do the same here.). WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. The cookies is used to store the user consent for the cookies in the category "Necessary". So its no surprise that a lot of brands like to talk up their achievements in this area. In other words, its always important to be genuine and practice what you preach. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. If youre supporting Pride in multiple ways, why not showcase them all? However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. / Its Intentional. Try the Morning Bell and get the days most important news and commentary from a team committed to the truth in formats that respect your timeand your intelligence. And its also a big opportunity for brands. It wont do your reputation any good. Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. As businesses work to be more inclusive in both their If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. It does not store any personal data. The Depository Trust & Clearing Corporation. Its not a phobia. First is Amazon. Crocs 7. This also goes for people employed for a business that celebrates. So how can your campaign create an even greater impact in the community? This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 Necessary cookies are absolutely essential for the website to function properly. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Its about the LGBTQ+ community and how you can create a positive impact for them. While monetary donations can be helpful, volunteering at community events or spending time with LGBTQ+ advocacy organizations may be a more valuable experience. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. At least for now. Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. To be a true ally, its important to show real support year-round. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. As weve seen, you cant simply jump on a Pride Month bandwagon and expect an amazing response, because theres a major risk for backlash and more importantly, its important for your company to practice what it preaches. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. And, above all else, make sure your own workforce feels comfortable, supported, and heard. These statements deal with If youre not sure where to start, we recommend implementing the following: You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. The spirit of Pride is needed this month and all year long. That presents something of a conundrum for marketing teams: you want to sell something, but you dont want to distract from the core mission of Pride. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. End of subject. Want to view our regional site for New Zealand? Which is precisely what Levis does here: There are a couple of factors that make this an effective email. The cookie is used to store the user consent for the cookies in the category "Performance". Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. What do we know YouTube for? Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. This website uses cookies to improve your experience while you navigate through the website. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. This cookie is set by GDPR Cookie Consent plugin. Fortunately, its extremely easy to do that. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. Video. It doesnt care who your parents are. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. Douglas Blair Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Remember to include the url or headline of the article plus your name and town and/or state. brands during // after pride pic.twitter.com/qQ6DtSAznW. Content Expert at teambuilding.com. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. It is a month to show support for the LGBTQ+ Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. WebPride Month means something different to everyone. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. It just makes sense. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. Youre not scared. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. Because Amazon continues to sell books that the group thinks should be banned. June is LGBTQ+ Pride Month. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. 7 Inspiring Pride Month Email Examples 1. Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. Pride Month and Pride Day are not mandatory. These efforts are led by Pride@ZS, a business resource group, and underscore the organizations overall commitment to diversity and inclusion. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. LinkedIn sets this cookie to store performed actions on the website. 31% of LGBTQ+ employees report experiencing workplace harassment in the past five years. That it wont end the second Pride Month draws to a close. It works only in coordination with the primary cookie. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. The message is loud and clear: LGBTQ+ employees and customers alike, we are with you. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. LinkedIn sets this cookie to remember a user's language setting. As demonstrated by Levis, supporting a charity or nonprofit organization is one way to mitigate this issue. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. What are my motivations? Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. GLAAD statement: "There can be no Pride if it is not intersectional".