Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. 4. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Under the ICS, the PIO works for: A. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Brian Hyer: We had all kinds of questions. What are priorities within your organization? When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Select this link to access a printable . (For example: The suspicious package was the size of a laptop computer. Hundreds are so ill that they end up being admitted to the hospital. Managing public information is another fundamental element of emergency management. First name. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Having clear goals is the foundation for your campaign. Responsibilities of the Components of the ICS Organization. The heat on the desert floor isnt just a nuisance, its expensive & lethal. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. This process includes: Your goal statement expresses what you hope to achieve through your campaign. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. In the next lesson you will learn how to communicate effectively when an incident happens. Final Exam for: IS-29.a: Public Information Officer. 3 Step Guide for Assistance. A well-executed interview will likely not A. advance leaderships goals. Check off the things you would plan to include in your Go Kit and add other items as you see fit. With passive voice, the subject is thereceiverof the action. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. 1955 0 obj <>stream Are there warnings or other critical messages to be communicated to the public? Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. C. Identify all the news media covering the area. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. You cant manage who shows up but you can and should manage contact with the site. Who is likely to be affected by the hazard or threat? Use jargon to communicate with your target audience B. This awareness-level training is suitable for new PIOs. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. They have access to the officials. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . The news media and local government ask the community to send videos and photos via social media, email, and text messages. Television is the main source of news for Americans. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. As with ICS, the JIS is as simple or complex as the needs of the situation. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. The participant will benefit from participating in entry-level incident command system training prior to taking this course. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! I would urge you to be careful whenever you travel, Smith said. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. . Campaigns that combine a mix of media are more likely to be effective in influencing people. Admissions Fax: (301) 447-1658, Independent Study Program In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Describe the role and function of the PIO. How knowledgeable is the audience on this topic? Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Identify contacts and sources that are relevant to your organization. 16825 S. Seton Ave., Emmitsburg, MD 21727 As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. 0 NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Lesson 3 introduced the importance of establishing relationships with the media. B. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. It is important to build relationships with your media contacts. D. The ninety-five (95%) segment of the 95/5 concept, 5. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Do you follow through? The role of the public information officer A. is strictly dictated by the National Qualification System position task book. C. is presented as a bad example of public information management. The subject is the. C. is a failed theory and should not be used by modern public information officers. 19. Email. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. The widespread use of social media means you and your organization need to include social media in your communication strategy. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. (Unit 4), Apply public information techniques to a 5% scenario. Wear your uniform or neat, conservative attire if not in uniform. Proactivity occurs during A. Keep the subject and verb close together. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Identify the purpose of what you are writing and start with the main message. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Responds to the media while respecting restrictions on the release of sensitive information. The Public Information Officer may also perform a key public information-monitoring role. Now that you have some tips for better writing, lets look at how to write a news release. What do you want people to know or do after hearing your message? If you do not want something recorded by the media, cover it up or shield it with a vehicle. endstream endobj 1929 0 obj <. Break your ideas into one subject per sentence. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. A directory of your organizations Internet presence. 524 0 obj <>stream Last name. Even a few minutes of practice can make a big difference. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Grab the attention of your readers so that they will continue reading. Manages resources including supplies, personnel, and equipment. (Unit 1), Describe the role and functions of the PIO. Describe evolving media tools, including social media, for communication. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. 20. Work within the emergency management system. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. C. Monitors costs related to the incident, and provides . Social networking sites are online communities that connect people. What is in it for them? EMI is introducing a limited number of IS courses that have been translated to the Spanish language. User: 4. And thats not all. 18. Lets review the different types of communication tools in more detail, starting with print media. 17. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Switchboard: (301) 447-1000 Your media list should be current, complete, and tailored to your organization. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an B. report to the Finance/Admin Section Chief when arriving at an incident. 16825 S. Seton Ave., Emmitsburg, MD 21727 The following table shows what you need to provide for a television story, the advantages of television, and its limitations. D. a required responsibility of the PIO as outlined by NIMS.. PIOs need to have a thorough understanding of the communities they serve. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. The Mayors Office developed an outreach campaign known as Red Stick Ready. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. The test questions are scrambled to protect the integrity of the exam. Campaigns are usually multifaceted, combining events and various media to get the message out. Many wikis are open to alteration by the general public without requiring them to register user accounts. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. The Incident Command System is a fundamental element of emergency management. An important part of your role as a PIO is to communicate with your community before something happens. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. You need to write to your audience. For some incidents, implementing a media area may be an important way to manage the situation. In other words, express parallel ideas in parallel grammatical forms. endstream endobj startxref Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Contact commercial vendors to identify contacts and the process for news releases. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Increase community preparedness is not specific. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. This feature can facilitate abuse of the system. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. . Create clear and easily understood messages. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Private wiki servers require user authentication to edit pages, and sometimes even to read them. The media will want to get as close as possible to get pictures/audio/interviews. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. A PIOs proactive approach to public information enhances credibility in messaging. B. is not bound by public record laws. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Possess and enhance certain qualities and skills that make an effective PIO. Students also learn message development and . What events nationally and globally are in the news? Establishing relationships with news media representatives by being accessible and prepared. Avoid acronyms. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Evolving media (Web sites, email, blogs, social networking sites, etc.). NIMS Description of the PIOs Responsibilities. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. The process for ensuring that a public information message was accurately conveyed is typically called: A. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream This fundamental principle is the basis for public information in emergency management in this country. *F ;/7Bw1p i~$^y' _r] Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Campaign topics can range from recruiting volunteers to fire safety. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream The most popular social networking sites have groups, which offer chat boards for members. %%EOF Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. All goals should have a target date for completion. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Resident/Non-Resident, Trainer Program, etc. endstream endobj 495 0 obj <. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. . Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. wA{)K+Xk80538L``V[mvWS|?9U7 (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Learn and respect your media contacts deadlines. PIOs need to have a complete understanding of the community's demographics in order to: A. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. It can be taken alone or before Basic Public Information Officer Training (G290). On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. If you use an acronym, make sure your audience understands it. The 8-Step Communication Model includes:A. Assess the current situation B. %PDF-1.6 % Provide public information, emergency public information, and community education to your internal and external target audiences. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). They heighten awareness of community hazards and encourage the public to take steps to become more prepared. The role of the pubic information officer. D. is only useful on television infomercials. Describe how to develop and execute a public awareness campaign. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Mayor Holden: Sometimes you have to get your story out very quickly. Always connect with the Incident Commander before making any statement to the media. The latest information on activities, events, and resources. They knew that they werent being led down another road, that they were hearing things unfiltered. It can be taken alone or before Basic Public Information Officer Training (G290). EMI is introducing a limited number of IS courses that have been translated to the Spanish language.